Egypt harnesses star power to fight drugs
Egypt’s Ministry of Social Solidarity is creating ads featuring young soccer stars and actors to teach young people about the dangers of drug abuse.
This month, the Ministry of Social Solidarity’s Fund for Drug Control and Treatment of Addiction (FDCTA) began running its latest anti-drug videos featuring young soccer star Mohamed Salah as part of its “You Are Stronger than Drugs” campaign launched in May 2015. It was his second such appearance, having first taken part in another ad in April 2016.
Young film star Mohamed Ramadan also appeared in an ad for the campaign in January. The stars were selected after a study by the fund identified the public personalities most influential among Egyptians aged 12-17.
