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Women-led tourism initiatives are changing the way Egypt is seen, experienced

More women are gradually breaking into Egypt’s tourism sector and launching their own projects, often promoting along the way a new type of experience to visitors.

Umm Yasser (2nd-R), an Egyptian Bedouin female guide from the Hamada tribe, leads a group of hikers in Wadi el-Sahu in the southern Sinai governorate, during the first Sinai Trail led by Bedouin female guides, Egypt, March 29, 2019.
Umm Yasser (2nd-R), an Egyptian Bedouin female guide from the Hamada tribe, leads a group of hikers in Wadi el-Sahu in the southern Sinai governorate, during the first Sinai Trail led by Bedouin female guides, Egypt, March 29, 2019. — Khaled Desouki/AFP via Getty Images

Marwa Hafez, an Egyptology graduate at the faculty of Tourism and Hotel Management in Suez, was hired in 2006 to work at the Egyptian Museum in Cairo as part of a group of 26 new guides. Of all of them, however, Hafez was the only woman, a position that, just as she was entering the labor market, made her feel lonely and, at times, intimidated. “It was not easy at all, for a young woman in her 20s, to be around them,” she recalled.

Coming from a small village in Sharqiya governorate, Hafez managed to carve out a niche for herself over the years, until she was eventually able to take the leap and open her own business as a tour guide in what’s still a rare move. “In the [tourism industry] most workers are men, there was no real support,” Hafez told Al-Monitor. “Preparing tours is a business: tickets, hotels, cars, drivers. And all of these are just male, male, male and male,” she added.

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