When Egyptian entrepreneur Doaa Aref was diagnosed with thyroid cancer three years ago, she said her thyroidectomy was the easy part. Not only did she have trouble finding the medicines she needed, but she would often get the wrong prescriptions delivered to her home when ordering from local pharmacies over the phone.
Later on, a recovered Aref found out that she wasn’t the only patient to have faced the issue. That’s how the former digital marketing manager and her business partner Dr. Rasha Rady came up with the idea for Chefaa, a Cairo-based medicine delivery platform launched in 2017.