When tensions along the border with the Gaza Strip escalated in early March, the leadership of the Blue and White party traveled to the southern town of Ashdod to shore up support for its bid to oust the dominant Likud party from power. Videos of that campaign tour showed party Chair Lt. Gen. (Res.) Benny Gantz, along with two other decorated colleagues, Lt. Gen. (Res.) Moshe Ya’alon and Lt. Gen. (Res.) Gabi Ashkenazi, being welcomed warmly by local residents. Footage posted online showed the three former army chiefs, along with their partner Knesset member Yair Lapid of the centrist Yesh Atid party, sitting in a coffee shop looking pleased with themselves. “You have the right to full security,” Gantz told residents. “We have three former army chiefs and Yair [Lapid] who was a member of the security Cabinet; we know what the military can do.”
Warm welcome notwithstanding, the publicized visit evidently did not convince Ashdod residents to vote Blue and White. The ruling Likud party remained the dominant political force in the port city, garnering almost 34% of the vote, as it did in the 2015 elections. Only 16% went for Blue and White. The results in all outlying areas in the country’s south and north were similar, with Likud surging well ahead of its newly minted rival.