A small grocery store in a tiny town in mountainous eastern Turkey has become an instant success and is now on its way of becoming a nationwide chain. The store, which opened last year in Ovacik in the province of Tunceli, was so overwhelmed with demand from all across the country that four other stores were inaugurated this year in Turkey’s three biggest cities.
The story of Ovacik’s locally produced and natural foodstuffs is about more than healthy nutrition: It's also about politics.