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Is Kim Kardashian leading the evil eye jewelry craze?

Evil eye beads, which have become a celebrity craze in the United States, are the one red line that Islamists in Turkey have not crossed so far.

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Kim Kardashian shows off her jewelry, including evil eye bracelets, in this February 2013 Instagram post. — INSTAGRAM/kimkardashian

Every culture is mesmerized by the unexplainable, but rarely does one find a talisman that could turn an ancient belief into a versatile global image as the Turkish "nazar boncugu," the famed evil eye beads.

Although their appearances may vary, evil eye beads usually come in tricolor glass: a black dot in the middle, enclosed in a white inner circle and with both surrounded by a dark blue edging. The talisman goes by different names around the Levant and the Mediterranean, all meaning the glare of the envious, the jealous: "ayn al hasud" in Arabic, "ayn hara" in Hebrew, "to mati" in Greek and "nazar" in Turkish.

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