Palestinian brothers look to tap into West Bank beer market
Despite the troubled economy and stout competition from an established brand, one young Palestinian businessman convinced his family to join him in opening a new brewery in Birzeit.
Alaa Sayej knows it's a tough time to invest in “Made in Palestine” products. Formal talks to end the Israeli occupation are dormant, while the Gaza Strip and the West Bank, the longstanding contours of a promised Palestinian state, are as divided as ever. International movements to boycott Israeli companies are growing, but for Palestinians on the ground, creating their own local alternatives remains an uphill battle.
Still, business-minded Sayej said he has just what Palestine needs: a new brewery.
