Tunisia's Ennahda movement has hired public relations giant Burson-Marsteller to boost its image in the United States ahead of elections that could see the Islamist party return to power.
The public relations push by the Muslim Brotherhood-inspired group comes as the Barack Obama administration has declared war on Islamists in Iraq and all but signed off on the military coup that deposed its ideological brethren in Egypt. Ennahda, by contrast, is keen to maintain good relations with the United States, which has provided an economic lifeline to the struggling nation.