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Will digital platforms revolutionize Turkish TV series?

BluTV and Puhu TV, two Turkish companies that provide online broadcast content to their subscribers, have for the first time produced original TV shows. In Turkey, the change of switching from conventional TV to internet for watching shows will be gradual, but the potential is huge.

Masum.jpg
A still from the BluTV-produced TV show "Masum" ("Innocent"), from a video uploaded on Jan. 15, 2017. — YouTube/BluTV

Over the past month, Turkey's TV sector has been awash with reports that local platforms BluTV and Puhu TV will soon stream their content online to subscribers. In addition to this online streaming, the two Turkish platforms announced that they will produce their own original TV shows.

International giants like Netflix, Hulu and Amazon Prime have been widely successful broadcasting their own original digital content, with Netflix and Amazon Prime available on the Turkish market. Turkey’s companies have decided to experiment with global trends that use the internet to spread new ways of media consumption. There is a lot of curiosity about the audience’s reaction to these projects in Turkey, a country that is known for one of the highest broadcasting rates of TV shows in the world.

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