Turkey's Family Ministry shames singles in new ad
Turkey’s Family and Social Policies Ministry evokes comparisons to Islamist radicals after using the image of headless figures in a controversial campaign “to battle aloneness.”
"You are headless. You go about with your heads in a plastic bag. You deplete our electricity, fuel and goods, and produce bigger waste. You disturb the order. Get married!” This seemed to be the message Turkey’s Family and Social Policies Ministry issued to bachelors in a campaign poster last week.
The ministry took its family-oriented mission to such extremes that it could not even manage the ensuing reaction. The campaign, promoting the ministry’s newly launched “battle against aloneness,” included a visual in which people living alone were depicted as black headless silhouettes. The image showed three adults — two men and a woman — scurrying about aimlessly, carrying their heads in plastic bags.
